A commuting system that evolves with you

Client: Michelin

Personal Role

Design Research, Product Design, CAD Development, Branding, & Rendering

Teammates:

Abigail Maeder, Jae Hyuk Kim,

Angela Kim

Flux is a versatile and dynamic commuting bike platform that evolves with the user’s personality and commuting styles. More than just a transportation method, Flux offers the benefit of not only a flexible commute but also a playful and exciting experience. 

Duration:

9 Weeks    Jan. 2018- Mar. 2018

Awards:

2018 IDEA Award Finalist

2018 Chairman Choice Award Bronze

What is it? 

Flux is a versatile and dynamic commuting bike platform that evolves with the user’s personality and commuting styles. More than just a transportation method, Flux offers the benefit of not only a flexible commute but also a playful and exciting experience. In our world, commuting systems are limited by their rigidity. However, we discovered that cyclists perceive their biking commute as more flexible. Based on this key insight, Flux is designed as a platform that encourages commuters to be versatile and not to exclusively lock themselves into a particular commuting style and personality. Embracing four commuting styles that are different, but not exclusive to each other, users are able to use, change, and overlap corresponding features. Flux is designed to allow people to choose their experience and evolve with users over time.

Who is it for?

Flux bike is a dynamic, evolving bike design for commuters based heavily on user behaviors and commuter personalities. Derived from user research and critical insights from actual commuters, Flux is a unique transportation system that primarily reflects how commuters behave and perceive bikes. We arrived at a conclusion that bikes are perceived as a transportation method with versatility and flexibility. Data showed that compared to other transportation methods, commuting by bike allows the user to be more versatile and flexible in choosing their own commuting styles. We investigated how to engage urban commuters to ride a bike and bridge a gap between the general public’s perceptions of bike riding and advanced cyclists’ perceptions. To understand urban commuting styles, four different types of general commuters were identified from survey results: Adventurous Abbys, who value a spontaneous and adventurous experience within their commute; Better Bettys, who seek to improve and optimize their commute each day; Consistent Carls, who want to be consistent and avoid surprise; and Dashing Dannys, who chase the fastest and quickest journey. Flux incorporates these four different types of commuters as target users. While including all four types in the design, Flux also encourages users to be interchangeable among different commuting styles and evolve into any commuter they desire to be. Flux functions as an evolving platform to reflect what commuters want and to grow with them.

Features
Physical Model Fabrication

This physical model was put on display at the Georgia Tech College of Design as part of our Exhibit Project.

Find our process and research here:

A big thanks to our client Michelin and my project team!

More Industrial Design Projects

Flux Exhibit